© Rianne Koens
The philosophy behind ‘Atma Kullan‘ is about taking the first steps in moving away from a culture of consumption and waste to become producers as well as consumers. It is a form of practice for innovative design and thinking that is geared towards a circular economy from which everyone benefits. The Turkish ‘kullan at’ means ‘use and throw,’ while ‘atma kullan’ means ‘don’t throw, use.’
‘Atma Kullan’ workshops are being organized for children of varying ages in schools at different locations throughout Turkey and include a special focus on village communities. ‘Atma Kullan’ is helping educate younger generations about upcycling by effectively gathering, preparing and utilizing discarded objects. As a result of the workshops, sustainable awareness can be encouraged, waste prevention achieved and creativity stimulated through participation and learning about the environment. Banu Uğural, the social and creative force behind ‘Atma Kullan,’ describes the project’s aims as both collective and enlightening: ‘My mission is to be a bridge to create awareness and find solutions to the waste problem of human beings. My vision is to see a shift in the mentality towards a circular economy in which human beings use their mind, skills and creativity to live in tune with nature.’
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